The Story Behind Anfurri’s High‑Quality Pet Beds

Summary: Frustrated by stained and worn-out pet beds at home, ANDARI designers used 40 years of textile expertise to create Anfurri, with FibreGuard fabrics. A pop-up store let pets choose their favourite beds, confirming a clear need for higher quality alternatives. By applying their strengths to an overlooked market, Andari turned a simple household problem into a meaningful new business opportunity.

More than just pets

Animals are part of the family

They offer emotional support, physical assistance, and unmatched loyalty.

At FibreGuard we believe that your furniture should be a place where that bond is celebrated, not a source of anxiety. By choosing a pet-friendly textile, you remove the barrier between you and your companion, allowing for those "best friend" moments (like cuddles on the sofa) without worrying about the mess. 🐕🐈‍⬛

This is where Anfurri comes in!

The Anfurri story

The ANDARI designers had issues

The designers at ANDARI spend their days solving problems for clients, but when they returned home to their own pets, they faced a frustration they couldn't solve with what they could find online.

Their pet beds looked terrible.

Just like their co-founder Rita (who owns two Rottweilers and three cats), other employees found themselves in the same cycle: buying a pet bed, watching it become stained and worn, replacing it months later. For the ANDARI team, this wasn't just a business opportunity. It was personal. They were living with the problem every day!

Anfurri is born

Anfurri is a pet-lifestyle brand born from the ANDARI group, created for families who want their pets to experience the same quality and thoughtful design they expect for themselves.

For over forty years, the ANDARI group has provided comprehensive home solutions across Taiwan, from furniture renewal to custom textiles, earning trust through quality craftsmanship and attention to detail. They have multiple showrooms across Taiwan and Shanghai.

The naming of Anfurri follows a simple rule just like the naming of ANDARI does: it begins with AN and ends with RI. Since we often speak of Furry Friends, we placed FUR at the heart of the name. -- Rebecca Yen 顏書玥

Why Anfurri selected FibreGuard stain-resistant fabrics for pet beds

The ANDARI Group's deep understanding of consumer needs, shaped by the team's personal experiences, directly influenced both fabric selection and structural pet bed design.

• Core Material Choice: FibreGuard was identified as a key material for Anfurri products thanks to its real-world performance and pet-safe credentials
• Key Consumer Pain Points: The team recognised that FibreGuard’s qualities deal with their main issues: dirt, damage, and unappealing designs in traditional bed products.

Sidenote: no fabric is completely pet-proof, even ours

We’ve created FibreGuard stain-resistant fabrics to be the ultimate sidekick for your furniture - tough, good-looking, and ready for action. They’re built to handle real life, but even superheroes have limits: heavy scratching is one villain no fabric can defeat!

Applying textile expertise to pet product market gaps

Many team members, as pet owners, had firsthand experience with the frequent challenges of maintaining pet beds.

• Market Gaps: After testing various products, they discovered that pet owners regularly replace their pets’ beds due to similar issues: dirt and durability

• The Opportunity: This realisation led the team to explore applying FibreGuard's advanced fabric technology to the pet product market, aiming to address these ongoing challenges.

These insights align with broader global trends in pet ownership and home design:

• USA: 85% of dog owners and 75% of cat owners use dedicated pet beds. According to Redecor, 40% of pet owners own at least one pet bed, and 25% own two or more.
• Asia (APAC): A Rakuten Insight survey found that 59% of people in the region own pets.

How quickly did they go from idea to launch?

There’s another side to this product too.

The ANDARI group reports that custom pet bed orders and enquiries have been spiking in recent years. Zooming out, this reflects a broader trend: there were now far more pets in Taiwan than newborn babies.

Fun fact: it’s not just that pets are outnumbering people in Taiwan, it’s that in 2023 pets outnumbered newborns by nearly 100,000. Wow! Thanks for the info TVBS!

Anfurri moved quickly to meet this demand with custom pet bed solutions. They got to work, and had the product online and viable rapidly:

1. Utilising custom-made Twinbru 3D Product Models in seven different SKUs, they promptly created product listings and launched Anfurri on their e-commerce platform, ANDARI Studio.
2. Sales and brand awareness come from leveraging established retail networks and influencer partnerships.

Market performance: sales results within four months

The results speak for themselves. The ANDARI group also hosted consumer experience events from July to September to gather direct feedback and validate their products’ market response.

Within just four months of launching they:

• Started with a three-year collaboration with a major Chinese e-commerce distributor committing to orders of 3,900 beds starting next year. 
• Sold over 650 pet beds. 
• Identified the M size (70×50×21 cm) as our best-selling model, reflecting owner preferences and pet habits.

Anfurri extends our commitment from human homes to pets—providing the same level of comfort and quality under one roof. Interestingly, our retail journey also works in reverse: pet owners drawn to Anfurri often explore FibreGuard fabrics and Bru curtains for their own interiors, reducing the learning curve in home styling. -- Rebecca Yen 顏書玥

Pop-Up Store: pets choose their favourite beds in Taipei

Anfurri hosted a pop-up store event in central Taipei with an innovative twist: they invited customers to bring their pets. And the pets made their choices very clear:

Whenever customers visited with their furry companions, I encouraged them to let the pets try our beds and choose the one they truly loved. For example, some dogs that needed extra spine support immediately took to our ANFU Bed, designed with high-density foam to provide proper alignment and comfort. On the other hand, poodles and similar breeds often gravitated toward the TOFU Bed, enjoying its soft and cosy feel. Some even started pawing at it playfully before curling up and nearly falling asleep right there in the shop. -- Rebecca Yen 顏書玥

Their genuine preferences confirmed that the design decisions based on ANDARI’s fabric expertise had created products that truly met animal needs. When it comes to pet comfort, research also reveals some clear design priorities...and they’re more than just “soft and cosy.”

Here’s what the data says for pet beds:

• High-sided beds and enclosed spaces mimic natural dens, creating a sense of security that helps reduce stress and anxiety, says Pet MD

• Soft, ergonomic surfaces like memory foam and thermoregulating fabrics support joints and regulate temperature, improving overall well-being, according to the American Kennel Club

Where does premium pet furniture go from here?

As our pets become ever more woven into family life, we feel a growing desire for products that honour both their comfort and our own sense of style. Anfurri embraces this beautiful space where beloved companions and the people who cherish them feel equally cared for.

Five Key Takeaways

1. ANDARI's designers solved a problem they lived with. They created Anfurri after feeling the familiar frustration of dealing with stained, worn pet beds that constantly needed replacing. By addressing their own challenge, they transformed a personal pain point into a valuable business opportunity with our pet-friendly fabrics.
2. ANDARI used existing expertise with care. Instead of starting from scratch, they applied forty years of textile and interior design knowledge to craft premium pet furniture that sits confidently between low-cost pet products and high-quality interior solutions.
3. Anfurri let the end users guide the way. The pop-up store welcomed customers and their pets, and the pets tested the beds themselves and chose their favourites. Their natural reactions offered heartfelt confirmation that the fabric led design truly prioritised animal comfort.
4. Anfurri moved quickly when the moment felt right. As the number of pets in Taiwan grew beyond the number of newborns, the team launched rapidly with seven SKUs using 3D product models and trusted e-commerce channels so they could meet rising demand with care.
5. Strong early traction reassured the team that the market was ready. Anfurri sold more than 650 pet beds within four months and secured a three-year collaboration involving 3,900 beds. These results show that pet owners are actively seeking products that nurture both pet wellbeing and beautiful design.

Frequently Asked Questions: FibreGuard and Pet Furniture

What makes FibreGuard fabrics suitable for pet furniture?

FibreGuard fabrics address the main pain points pet owners face: staining, damage, and durability. The stain-resistant technology helps pet beds maintain their appearance longer, reducing the replacement cycle that frustrated ANDARI's designers in their own homes.

Our FibreGuard fabrics are crafted to keep your furniture looking great through daily wear and tear. They’re tough and dependable, but like all textiles, they can’t completely withstand the effects of strong scratching.

How did Anfurri validate that pets actually prefer their bed designs?

ANFURRI hosted a pop-up store in Taipei where customers brought their pets to physically test the beds. Pets showed clear preferences: dogs needing spine support chose the high-density foam ANFU Bed, while poodles gravitated toward the cloud-soft TOFU Bed, with some falling asleep in the shop.

What size pet bed sells best for Anfurri?

The M size (70×50×21 cm) emerged as Anfurri’s best-selling model, reflecting both owner preferences and pet habits based on their first four months of sales data.

How quickly did ANFURRI go from concept to market?

ANFURRI moved rapidly by leveraging existing resources:

• they created seven SKUs using custom Twinbru 3D product models
• launched on ANDARI Studio's established e-commerce platform
• utilised existing retail networks and influencer partnerships for sales and brand awareness.

Why is there growing demand for premium pet furniture?

Market trends show pets are increasingly treated as family members. In Taiwan, pets outnumber newborns by nearly 100,000. Globally, 85% of US dog owners and 75% of cat owners use dedicated pet beds, creating demand for products that meet both pet comfort needs and owner aesthetic preferences.