Cookie Statement

Version of 14/05/2018

BRU TEXTILES makes use of cookies on this website. Because we wish to protect your privacy and improve the user-friendliness of your visit(s) to our website, we believe that it is important that you know how and why we use cookies. Below, we aim to provide all necessary information to you regarding our use of cookies.

This cookie statement has been issued by the company BRU TEXTILES nv, with its registered office at 2550 Kontich, Statenrozen 2a and company number 0453.835.284.

What are cookies?

Cookies are small, simple text files which your computer or mobile device stores when you use our website.

What personal data do we collect with cookies?

The personal data that we collect with cookies are limited to online connection data, more specific your IP address, your browsing activity on the website and your browser and device type. If you have a profile on the website, then this information is linked to your profile. If you do not have a profile on the website, we will not identify you.

Which cookies do we use and why?

Functionality cookies or necessary cookies

Functionality cookies or necessary cookies help the website of BRU TEXTILES function properly. For instance:

The products that you add to your wish list are remembered and stored;

Providing a notification in the event of a non-completed order, so that you do not lose your products in the shopping cart;

Your browser settings are stored, so that you can view our website optimally on your screen;

The possibility to store your log-in data so that you do not have to enter these every time again;

The possibility to respond to notifications on our website;

A well-balanced utilisation of the website, so that it remains functional and accessible.

Detecting possible misuse or possible problems in our website by, for example, registering consecutive failed log-in attempts.

BRU TEXTILES does not use any functionality cookies on the Brutex website.

Analytical cookies

We use analytical cookies to measure and analyse our website. These statistics also give us insight into how often our website is visited and where we can improve our website. In this manner, we ensure that the visitor's experience of our website is constantly optimised. For instance:

Recording the number of visitors to our website;

Which pages are visited;

Measuring the duration of each visit;

Determining the sequence in which a visitor visits the various pages of our website.

The analytical cookie that BRU TEXTILES uses on the Brutex website is Google Analytics.

Social media cookies

Social media cookies are placed by social media. When you click a social media link on our website, a social media cookie is placed. The social media parties can recognise your IP address when you wish to share a page of our website. For the cookies that social media parties place and the data that they collect with these cookies, we refer you to the cookie statements of these parties on their own websites.

BRU TEXTILES does not use any social media cookies on the Brutex website.

Advertisement cookies

You will see promotions and advertisements of ours and of third parties on our website. You can also encounter our advertisements on the websites of third parties. We make use of cookies in order to ensure that these promotions and advertisements remain relevant. The advertisement cookies make it possible that:

  • We can record which advertisements you have already seen;
  • We can record how often you have already seen an advertisement;
  • We can avoid that you keep seeing the same advertisement;
  • We can record whether you click on the advertisements;
  • We can record whether you place an order after you have seen an advertisement or have clicked on it;
  • We can combine your browsing, search and purchase behaviour irrespective of the device you use;
  • We can determine your advertisement interest by combining these characteristics and we can then gear the advertisements that we show to you on our website and the websites of third parties to this.

BRU TEXTILES does not use any advertisement cookies on the Brutex website.

With whom do we share your personal data?

We do not share personal data that we collect with our own cookies with third parties. However, cookies of third parties (for example of advertisement networks and media agencies) can also be found on our website with which these third parties also collect personal data from you and which we are not a party to as BRU TEXTILES.

For the cookies that third parties place for advertisement purposes, we refer to the privacy and cookie statements on the websites of these third parties. As the statements can change regularly, we recommend that you check these privacy and cookie statements regularly. The following parties place cookies on our website:

  • Google
  • Adform
  • The Trade Desk
  • Appnexus
  • Hooklogic
  • Krux
  • Facebook
  • Twitter
  • GroupM
  • Hubspot

How long are cookies stored?

The period for which we store a cookie on your device depends on the type of cookie. Some cookies are deleted when a session is terminated or you stop browsing, others remain stored so that they can be picked up at a following session or can continue to operate in between sessions. These are only deleted when you do this via your browser settings, or these are replaced or they have reached their expiry date.

How can I delete cookies?

If you do not want websites to be able to place cookies on your computer, you should change your browser settings. You will then receive a warning before cookies are placed. You can also adjust your settings in such a manner that your browser refuses all cookies or only the cookies of third parties. You can delete cookies that have already been placed. Please note that you have to adjust the settings for every browser, device and computer that you use. We would like to point out to you that if you do not wish to make use of cookies, we cannot guarantee that our website will function properly. It could be the case that a number of functionalities of the website are lost or that you may not even be able to view certain pages. In addition, refusing cookies does not mean that you will no longer see advertisements. The advertisements are then only not geared to your interests and are repeated more often. How you can adjust your settings differs per browser.

If you wish to disable cookies from specific parties, then this is possible via

Deleting cookies in Microsoft Edge:

Click on the Menu icon (icon with 3 lines) in the upper right corner. Click on the icon with the clock, this is the tab ‘History’. Click on delete ‘All history’. You can then select exactly what you would like to delete. In any case, select ‘Cookies and stored website data’ and click on ‘Delete’. Below you can select whether you wish to always delete these data when you close Microsoft Edge.

Deleting cookies in Chrome:

Click on the icon with 3 lines in the upper right corner. Click on ‘Settings’ > ‘History’ > clear ‘Browsing data’. Make sure, in any case, that ‘Clear cookies and other site and plug-in data’ is checked. You can also indicate how old the Cookies must be. Select ‘All’ here.

Deleting cookies in Firefox:

Click on the icon with 3 lines in the upper right corner. Go to ‘Options’ > ‘Privacy’. Click on ‘Delete your recent history’. Under ‘Details’, you can then select exactly what you would like to delete. Check ‘Cookies’ in any case. You can also indicate how old the Cookies must be. Select ‘All’ here.

Deleting cookies in Safari:

Click on ‘Safari’ > ‘Preferences’ in the menu bar in the upper left corner. Select the tab ‘Privacy’ at the top of the window. Then click on ‘Delete all website data’.

Deleting cookies in Internet Explorer:

Click on the icon with a cogwheel in the upper right corner. Go to the menu ‘Security’ > ‘Delete browsing history’ You can then select exactly what you would like to delete. Check ‘Cookies and website data’ in any case. Click below in the window on ‘Delete'.

The BRU TEXTILES iOS and Android app

You can also shop at BRU TEXTILES via the app for iOS or Android. The app is distributed via the Apple App Store or the Google Play Store and when you opt for this, you can install the app on your device via this route.

In the BRU TEXTILES app, we make use of techniques that are comparable to cookies for the purposes already set out above.

If you have a specific question, request or complaint in connection with this,

Please contact us. You can contact us via the contact details in our privacy statement.