STIMLIG Design Furniture: disrupting the industry with FibreGuard stain-resistant fabrics

In this case study we explore the success of STIMLIG Design Furniture, a company that has revolutionised the furniture industry in Taiwan with its creative story-telling approach to furniture design.

In contrast with many furniture brands that rely solely on design concepts, STIMLIG brings their furniture designs closer to the heart of its user in a unique way: with stories from everyday life.

"The 'Design Direct Delivery' model, combined with the use of FibreGuard fabrics, has been a game-changer for our business. Our customers love the ability to customise their furniture and appreciate the added value of having easy-to-maintain, stain-resistant pieces. We couldn't be happier with the results."
– Ryan Meng, Design Director of STIMLIG Design Furniture

By partnering with us at FibreGuard, STIMLIG has managed to overcome the challenges faced by traditional furniture retailers and deliver a unique, high-quality product to its customers.

Introducing STIMLIG Design Furniture

STIMLIG is an original design furniture brand that offers affordable happiness. Each product is a fusion of the designer’s profound aesthetic background, rich life experience and is created through a rigorous development process to produce original designs.

STIMLIG launched their first piece, the Ballerina Armchair in 2015, becoming the first furniture item in Taiwan to raise more than two million (NTD) from the public.

The brand provides transparency in pricing and information, with no undisclosed commission model, such as traditionally is the case in the furniture industry. The prices of each item are determined based on the product’s acquisition cost, without intermediate cost stacking.

STIMLIG offers a diverse selection of products such as sofas, tables, chairs and more. You can find more information about STIMLIG on their official website, Facebook page or Instagram account.

The Problem: upholstery fabrics that just couldn't perform

From past experience, STIMLIG Design Furniture faced a common problem in the local furniture business: due to the hot and humid climate in Asia and consumer habits, users are concerned with how to maintain furniture upholstered with fabric.

There is a stereotypical misconception in the traditional furniture industry that suggests leather as the superior choice that are easily cared for and less likely to get stains on.

The FibreGuard Answer

To address this problem, ANDARI Group in Taiwan introduced the high-quality FibreGuard collections to the team at STIMLIG. The stain free technology of the FibreGuard fabrics offers STIMLIG that easy clean lifestyle that meets the increasing demands of their local target audience.

By incorporating FibreGuard collections into their product line, STIMLIG was able to offer a unique selling proposition to its customers: beautifully designed furniture that is customisable with a vast variety of soft textiles that are durable, eco-conscious and most importantly, easy to maintain for years to come.

Our Shared Results

With the beautifully crafted furniture and its creative design story, STIMLIG Design Furniture’s global success was well recognised. Featured repeatedly at the Salone Internazionale del Mobile, one of the three largest exhibitions of any kind in the world, and Interior Lifestyle Tokyo, the largest and most specialised home and lifestyle design exhibition in Japan.

The use of FibreGuard stain-resistant fabrics has also contributed to the success of realising STIMLIG’s philosophy, enriching user experience with soft, strong sofa materials that can be easily cared for. The FibreGuard fabrics they select are anti-bacterial, anti-microbial, odour and mildew resistant: and their customers appreciate the full value of their investment.

Did you know? FibreGuard fabrics are cleanable with water and free of harmful finishes and chemicals. Yes, 100% PFA-free fabrics. Our product ranges also comply with several strict environmental and sustainability standards including the STANDARD 100 by OEKO-TEX®. Learn more.

Discover the creativity of STIMLIG Design Furniture's innovative story-based furniture designs and experience the unparalleled quality of FibreGuard stain-resistant fabrics for yourself. To learn more or to schedule a consultation, visit www.stimlig.com.

Why we love STIMLIG Design Furniture’s Ethos at FibreGuard

While Taiwan was once known as ‘the furniture kingdom’, the founders at STIMLIG realised that they were now working in a market saturated by replicas of famous furniture designers.

As a result, they were determined that each furniture piece manufactured would be an original design that combined the designer's profound aesthetic heritage with their very own stories.

We believe this forward-focused production process is what’s needed in the textiles industry too, especially from a sustainability perspective, and this is where we’re making strides.

Consumer safety and environmental responsibility are at the heart of our manufacturing processes.

“Like the furniture designers at STIMLIG, our textile designers seek out inspiration in unexpected places. Our product development team regularly visit global design fairs, whether they are directly related to the textiles industry or not. They also draw upon their own personal experiences and cultural perspectives. All these different nuances and experiences contribute to the creation of our ground-breaking, high-performance fabrics.” – Didier Pické, Design Director at Bru Textiles.

They believe in a rigorous development process, too: something we can relate to! They work on a people-first design philosophy believing that furniture exists for life, everywhere it is lived, from leisure settings to workplaces, and especially at home with friends and family.

“Our designs meet the demands of the international market for high-quality, original design furniture because we pay attention to every detail, material, and line. Our focus on quality craftsmanship and originality is what sets our furniture apart.” – STIMLIG

Like the craftspeople at STIMLIG Design Furniture, we believe that good design should influence and change the quality of life of everyday people.

At FibreGuard, we consider all details of the structure of a fabric, from the yarns outwards to a fully realised collection of performance fabrics. We strive to improve production efficiency as much as possible and effectively reduce unnecessary waste.

In addition to this, we monitor our mills' compliance with the ISO 140001 standard on environmental management, empowering them to develop practical systems so that we can all manage our environmental responsibilities together. Learn more.

Looking forward to being part of your story too

FibreGuard is the textiles brand your customers need to protect the investments they have made in every other part of their design and styling process.

We take those commitments seriously. You can see this through our craftsmanship and innovative designs, and through our manufacturing standards.

Our dream as a textiles company is about working together with our customers to turn their ideas into reality.

Our goal is to build long-term relationships with our contract customers by providing superior quality and service. We will continue to invest in research and development in order to provide the highest performance fabrics in the industry.

CONTACT US TODAY TO START YOUR FIBREGUARD JOURNEY