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The Vintage Jazz Age vibe meets FibreGuard's innovative upholstery


As we step into October, a fascinating design trend has emerged - the resurgence of the iconic Jazz Age aesthetic among Millennials and Gen Z. According to Pinterest Predicts, the younger generation is increasingly embracing the vintage glamour of the 1920s and 30s, infusing their living spaces with a decidedly Art Deco-inspired flair.

Let’s dive into this trend with a FibreGuard twist!

Trend Analysis: The allure of the past

What's driving this renewed interest in the Jazz Age style? Social media platforms like Instagram and Pinterest have undoubtedly played a significant role, with users sharing endless inspiration for Art Deco-influenced interiors.

The popularity of period dramas and films set in the golden age of the 1920s and '30s have also reignited a fascination with the era's timeless elegance.

In 2024, Millennials and Gen Z will trade in their electronic beats for something far more retro: vintage jazz. This trend extends beyond funk playlists: Jazz-inspired outfits, dimly lit venues and lo-fi looks are all on the rise. Take notes as the younger generation looks to the past to make this saxy aesthetic their own. Because everything old really is new again. - Pinterest
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Check out the jazz age revival in the 2024 edition of Pinterest Predicts

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Is the jazz revival a kickback against minimalist design?

We would argue as well that the jazz revival is happening as a response to the quieter, 'slow living' kind of wabi sabi minimalist trends of recent years. The Jazz Age was a time of excess, and everything in the design of modern jazz revival interiors embraces this.

The revival takes brash colours like teal and gold and mixes them with a 'more is more' approach to decorative accessories. This time round though, designers are opting for smart, more innovative materials with verifiable eco-credentials.

The result? Classy, almost maximalist style achieved with high performance, eco-friendly furniture and fittings. From visual abundance to tactile heaven: let's 'look' at the 'feel' of jazz revival furniture.

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Check out more inspirational photos of the Vesper in London in our post How to use colourful fabrics in your bar or restaurant

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Explore how the Catatonia Barcelona Plaza Hotel Resort achieved this jazz-age interior thanks to FibreGuard's fabrics: Global inspiration: how three businesses achieved their vision with FibreGuard upholstery fabrics

Tactile textures for the modern age

Skilled textile designers understand that true luxury extends far beyond just visual aesthetics. By carefully selecting and blending premium fibres, professional designers are able to create fabrics that captivate the senses in a multitude of ways.

Through meticulous attention to texture and hand-feel, our product development designers imbue their creations with a special quality that goes beyond what the eye can see. From the plush, velvety softness of high-end upholstery to the silky-smooth caress of delicate drapery, every nuance of the tactile experience is thoughtfully considered.

This sensory richness is what transforms FibreGuard upholstery fabrics into truly decadent experiences.

At FibreGuard, our upholstery engineers understand that touch is just as important as sight: especially when it comes to evoking an atmosphere as pleasure-loving as the Jazz Age! We meticulously craft our upholstery fabrics to deliver a very special sensory experience. From the lush, velvety smoothness of our cut velvet collections to the soft, supple hand of our woven textiles, no detail is overlooked.

We believe that true beauty is more than just visual - it's a fully immersive experience that engages all of the senses, and that's exactly what you can expect from FibreGuard upholstery.

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Check out a photo from our archive: interior designer and DIY enthusiast Noémie Meijer visited us as her upholstery suppliers in 2019 - FibreGuard : visite guidée d’un fournisseur de tissus d’ameublement.

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A classic jazz age image of silent film star Marie Provost.

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Ethos Restaurant uses FibreGuard upholstery to achieve a luxurious, champagne-coloured velvet paradise. Read the case study: Our easy-clean upholstery is perfect for Ethos restaurant

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Wander through Barcelona's beautiful Jacqueline restaurant in Transforming hospitality spaces: the role of texture in bar and restaurant design

Versatility and practicality: reviving the Jazz Age, your way

Whether you prefer a subtle nod to the Jazz Age or a bold, maximalist statement, the versatility of this trend allows you to incorporate it seamlessly into your space. And with FibreGuard's wide range of fabric options, you can rest assured that your Jazz Age-inspired haven will not only look stunning but also withstand the demands of daily life.

The enduring appeal of the Jazz Age aesthetic shows no signs of waning. With the help of modern interpretations and the durability of FibreGuard's upholstery solutions, you can embrace the vintage glamour of this timeless trend, creating a living space that is both beautiful and practical.

Where can I buy FibreGuard fabrics?

FibreGuard has a global presence, everywhere from the USA to Europe to Australia, the Middle East and South East Asia.

Looking to purchase FibreGuard fabrics for your furniture? Browse our digital fabric textures for free on the TwinBru platform! You can find the FibreGuard digital twin collection here.

Find a design you like? You can order free fabric samples from TwinBru as well.

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