How we empower furniture manufacturers in a rapidly transforming digital world

In this article, we look at how we support furniture manufacturers increase the speed of furniture prototyping with our digital fabric twins and 3D modelling knowhow. Digital visualisation is a thrilling technological development in the world of interior design, architecture, and furniture manufacturing.

But first, a recap.

Digital twins: a digital twin is the faithful digital reproduction of something in the ‘real world’

Rapid prototyping gives furniture manufacturers an edge

Like the textiles industry, the furniture manufacturing industry is rapidly evolving.

Furniture e-commerce is thriving and will continue to be a preferred buying channel for millennials as nearly half (47%) buy furniture online compared to 40% of Gen X and 37% of baby boomers. – Top Challenges and Solutions for Furniture Manufacturers

This results in significant acceleration of the furniture production timeline. Speed to market is key in our technology-saturated world. And yet, bridging the gap between furniture product concepts and reality is still a challenging obstacle to overcome, especially for smaller, more bespoke manufacturers. This is where our investment into this cutting-edge technology can support furniture manufacturers of all sizes.

Digital twins of FibreGuard fabrics speed up the prototyping work of our customers in the furniture manufacturing industry.

Not only that, but with this technology we help our customers streamline their marketing and selling as well.

This in turn frees up our customers to concentrate on increasing the scope of innovation in their product development and on reaching new markets.

Read more about digital fabric twins in this sustainability-oriented blog post: How FibreGuard’s digital fabric twins drive sustainability

Photorealistic rendering saves furniture manufacturers money

Using digital fabric twin technology to speed up prototype modelling is a game changer. If you add photorealistic rendering into the mix, the need for large budget allocations for prototyping products is over, as is the need to rent locations to do photoshoots for marketing materials for these products.

Photorealistic rendering as a technique of presenting proposals is growing insanely popular because it makes ideas and concepts relatable in ways they never have been before. This simplification of idea exchange saves designers and their clients both money and time by streamlining construction and renovation projects.– Why architects and interior designers should care about digital visualisation

Effortlessly create marketing content for new furniture collections

If you think about it, photorealistic rendering gives furniture manufacturers the power to virtualise their products in all possibilities imaginable, in any location imaginable.

Furniture prototypes then easily become marketing content that’s easily replicable across multiple digital channels, in every format, from entire room scenes to detailed model shots.

Empowering furniture manufacturers with digital technology

Through Twinbru, FibreGuard has a wide variety of 3D models and renders built with our digital materials in record time, through a fully automated render pipeline. View furniture, rooms and even fabric details here.

In fact, we are already providing our customers, including furniture manufacturers, with comprehensive marketing support, which means everything from ready-to-use photography of room settings to close ups, flat shots, and lifestyle images.

All of these product-realistic furniture renderings are available free of charge and accessible online 24/7, and they’re backed up with an extensive & comprehensive library of photorealistic fabrics (yes, FibreGuard fabrics) for all applications.

This library is entirely market-ready, with a fully automated supply chain behind them, from suppliers you already trust.

This is the democratisation of design

The biggest limitation to product design and furniture manufacturing may be our imagination.

What can you imagine? Explore our cutting edge new venture, and broaden your horizons.