Embracing transformation and creativity: introducing our 2024 Trends Book
- May 3rd, 2024
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Trends and insights
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Leisure
We are thrilled to unveil our highly anticipated 2024/2025 Trends Book!
In this year's edition, we’ve carefully curated five themes. Get ready for a mix of new, groundbreaking ideas and timeless beauty that are shaping the way things look in the design world right now.
Our team draws influences from fashion, architecture, visual culture, and product design. The result is a curated collection of five themes, focusing on our greater needs for wonder and transformation while celebrating the creativity and cultural traditions from across the Southern Hemisphere.
TRANSFORMATION is defined by cocooning shapes and shifting forms, and through sheer, cloudy textures and effects.
Patterns in SOUTH SCENE / SEEN are often inspired by natural motifs and textures, but in bolder colours.
KNOW-STALGIA theme is full of emotion and is all about celebrating the things that inspire us, especially the ones we collect in our homes.
KNOW-STALGIA is our fun way of looking at nostalgia and understanding ourselves better. We combine the feeling of comfort that comes from recognizing familiar things with the excitement of exploring and trying new things.
Exploring the Five Trends
I. ALICE: Surreal Wonderment
Step into a world of surreal wonderment with our first trend, ALICE. Drawing inspiration from the enchanting tale of Alice in Wonderland, this trend invites you to embrace bold colours, funky product design, and unique silhouettes.
Get ready for a whimsical adventure filled with personal wonderment. Immerse yourself in a realm where imagination knows no bounds and creativity reigns supreme.
II. TRANSFORMATION: Shaping Our Environment
Our second trend, TRANSFORMATION, celebrates our ability to shape our environment and control our own evolution. Explore the innovative cocooning shapes, shifting forms, and cloudy textures that define this trend, evoking a sense of constant change and adaptability. Embrace the creativity of shaping your surroundings to reflect your unique style and personality.
III. SUPER NATURAL: Connecting with the Earth
In our rapidly changing world, it's crucial to stay rooted in our authentic connection with the earth. The third trend, SUPER NATURAL, celebrates this connection, emphasizing clarity, purity, and natural materials.
Explore organic shapes and darker natural colours that evoke a sense of harmony with nature. Immerse yourself in living spaces that not only reflect your love for the environment but also create a serene sanctuary for rejuvenation.
IV. KNOW-STALGIA: Nostalgia and Self-Awareness
Step into the realm of KNOW-STALGIA, where nostalgia and self-awareness intertwine to create a unique design experience. This trend playfully combines the comfort and familiarity of earthy tones, comfortable shapes, and textures that bridge the gap between the past and the future.
Embrace the benefits of blending tradition with modernity as you curate a space that reflects your personal journey and brings a sense of warmth into your home.
V. SOUTH SCENE / SEEN: Celebrating Southern Creativity
Travel to the vibrant Southern Hemisphere with our fifth trend, SOUTH SCENE / SEEN. This trend is an ode to the creativity and cultural traditions that flourish in the South.
Discover a diverse range of more natural colours, motifs, and materials that breathe craftsmanship and tradition into your living spaces. Celebrate the rich tapestry of cultures and unleash your own creativity as you incorporate elements that inspire you from these vibrant regions.
Lighting was a huge part of this year's Salone del Mobile. ALICE: Celebrate the pure joy of leaning into your personal weird wonderfulness. Dive into funky, surreal product design, furniture, and silhouettes.
KNOW-STALGIA lets us relax into change—it helps prepare for what’s next by remembering how things were before.
TRANSFORMATION is defined by cocooning shapes and shifting forms, and through sheer, cloudy textures and effects.
Colours for KNOW-STALGIA are the slow-growing kind, grounded and earthy to represent the ways in which the familiar sights and fixtures of our lives make up the deep bedrock of our lives.
With the energy of ‘TRANSFORMATION’, we’re moving away from the ‘tried and true’ systems of the past and celebrating possibility in design
— in all its forms.
SOUTH SCENE / SEEN is full of flair and distinctive style, celebrating techniques, local dyeing methods, and objects with both decorative and functional purposes.
In Need of Sunshine: yellow really shone this year, from bright to a more mustard shade. Explore the colour yellow in our SUPER NATURAL theme.
ALICE invites you to embrace bold colours, funky product design, and unique silhouettes.
SUPER NATURAL takes our connection with the earth to a whole new level, emphasising its genuine and pure essence. It celebrates the fact that our bond with nature goes beyond just using natural materials or incorporating organic shapes.
The theme of SUPER NATURAL is visually captivating, with its rich and darker tones, including essential greens. It showcases projects and products that embrace the simple and authentic reality of the world we inhabit.
SUPER NATURAL highlights the fact that our connection with the earth is more than through ‘natural’ materials or ‘organic’ shapes
SOUTH SEEN / SCENE explores a vast diversity in colour and materials that offer a different perspective on our lives than is the status quo in Northern Hemisphere ‘Western gaze’ countries.
SUPER NATURAL is a strikingly dark theme, colour-wise, containing essential greens and darker tones.
KNOW-STALGIA is our playful take on self-aware nostalgia. It’s the comfort we feel when we know something will be familiar to us, but not in a bad way
About our Trends project
In 2013, we began our Trends Book as a small seed that focused purely on colour and material trends in textiles. Since then, it has expanded its scope to include fashion, architecture, modern art, and product design.
Our Trends Team now includes members from Marketing and Visual Content Production, in addition to its original members who were part of the Product Development department.
We bring our experiences as trendwatchers back into our daily work, enriching everything we do at Bru Textiles. This applies whether we’re product designers or visual content creators—everyone benefits from the insights gained by keeping an eye on what's happening in other industries and cultures around us.
So, are you ready to jump into a world of wonder, transformation, and Southern Hemisphere style? Discover Trends by visiting trends.brutex.com today!
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